How Engage App Users from the First Screen?
The first impression occurs only once.
The tricky thing is that it also lasts a short while, maybe for max 20 seconds only.
These first 20 seconds mean a lot for the app users. They may divide the customers into 2 groups: a one-time user of the app and a loyal one.
The first screen in your app usually has 3 important tasks:
• Explain how your app works;
• Motivate the users to get started;
• Give reasons to continue the further use of the app.
How to accomplish these tasks within the 20-second period and ensure the users’ engagement? Here we cover 5 techniques that would engage the users of the app and increase their stickiness:
0. Launch screen matters a lot.
Splash screen – is the very first thing the users see when launching the app for the first time. Since splash screen occurs even before the actual interaction of a user with the app we’ve given it a zero order number, but not because it is less important.
There are 2 principle rules for a splash screen:
• It should be colorful and captivating;
• It should be really short.
Splash screen often correlates brand identity, so be sure to transmit your image clearly.
1. Describe the value (core functionalities).
During the first interaction, users open the app to know which benefits they can get via it. Highlight the core elements of the app in quick slides and avoid showcasing the generic features.
A short 3-4-screen slider of value orientation for newcomers should highlight the principle whats and whys of the app.
2. Ask for must-have permissions in a light manner.
Almost every app asks for permission to access user’s data. It is not without reason. As this information is essential to deliver some functionality to the users.
If done poorly, the request to access the personal data might pretty irritate the user. In order to not annoy the user but engage in further interaction with your app, you should be very precise while asking for permission. In a light and drawing manner explain why you ask for this information and how would it help in delivering a highly engaging experience.
3. Offer an entertaining onboarding tour.
Rather than throwing the users blindly into the app, it is better to give them a solid understanding of how the app can assist their needs.
Not every app needs an onboarding tour indeed, it largely depends on the complexity and functionality of the app.
If you’re sure that your app needs such a guideline, then have a look at the rules you’d better follow to make it foremost engaging:
• Keep it simple. Don’t force the users to swipe through dozens of screens to finally get into the app. Usually, 3-4 slides would be enough for onboarding tour.
• One feature per screen. Don’t overwhelm the users with excessive information on one screen. Onboarding should only surface the highest priority features of the app.
• Make it attractive. Involve creative and colorful illustrations on the onboarding slides and minimize the amount of text on them.
• Provide an exit button. Users should be able to skip the onboarding tour. Not everyone wants to spend their time on going through instructions. Add a simple ‘skip-button’ to make it possible.
• Indicate the progress flow. Show the users the number of screens or steps they should go through during their onboarding. Providing them with the ‘final point’ would encourage them to complete the process.
4. Make the signing-up quick and easy.
If your app requests the creation of an account, social login might be a great way to simplify the process. Ask them to link their Facebook or Twitter account and make the connection with your app to last in seconds. This solution is often considered to be better than spending 5 minutes manually typing the name, email, and other required information.
5. Present bonuses.
This technique won’t suit every app. It matches the needs of shopping, traveling apps, games, applications with an integrated loyalty program, etc. Mobile specific rewards for installation, coupons, and specialized feature access help to drive the users in the app and increase their engagement.
Love from the first…screen might exist, if done well.
Choose no more than 2 above mentioned techniques for one app. You don’t want to overwhelm the first impression.
For example, not every app needs a user onboarding process. Some apps are simple enough and don’t require an explanation. That’s a good thing.
Apply the above-described tips in onboarding screen to amuse the users with fantastic experience.