iBeacon Is a Gimmick for Retail Only: Myth Busted
Since 2013 when Apple presented their Bluetooth powered technology iBeacon, the mass media and opinion shapers have taken up this trend quickly. Yet, the tech coverage applied mainly to retail industry.
Huge opportunities for iBeacon are still covered in other industries, such as education, banking, entertainment, and so on. ElateSoftware has prepared a review of the iBeacon hidden potential for non-retail industries.
The first thing worth mentioning is that the overwhelming majority of the involved users are the representatives of mobile generation. Thus, the usage of the innovative gadgets is just the matter of time. Some of the uses of iBeacon in education:
⇒ Students get the material when it is actually needed, e.g. just entering the Economics class a student gets on his/her device the material required for this class;
⇒ Make it easier for new students to navigate around the campus and classes. Provide them with the information about every building and the list of classes and services they can get there;
⇒ Parents and teachers stay aware of the students’ attendance, or unscheduled subsidiary classes;
⇒ The teachers can easily navigate themselves between the classes and receive notifications about urgent meetings, parent-teacher nights and so on.
With the growth of life pace people are becoming less patient about the questions of purchase or service delivery. The age claims service-oriented environment to be more interactive, flexible and mobile. Banks all over the world swiftly enter the digital game, causing the growth in customers’ integration and revenue increase:
⇒ In proximity with the bank branch, a client would be advised to carry some banking transactions they usually do;
⇒ Just entering the bank, a client’s ID transmits the information about his/her relationship history with the bank and all the data that was set about them in CRM during first interactions;
⇒ Depending on the service a client has chosen in the bank, he/she would receive a notification about the appointed desk and a bank officer to be served by;
⇒ Leverage time clients spend in the premises, they can be provided with the information about special offers, discounts, and service packages, tailored on the basis of the previously received bank history;
⇒ Read the article to find out how the banks all over the world have already implemented iBeacons in their industry.
The industry of hospitality is the one that is formed almost purely on loyalty of its visitors. In the age of digital innovations hotels are looking for different technologies that would help them to distinguish themselves from the competitors. These efforts could be paid off with the iBeacon technology:
⇒ Staff members receive the information about the guest right after he/she has approached the hotel: greet them by name, speed-up the check-in process and be sure that the room is ready to receive new guests;
⇒ Track where the visitors are more likely to spend their free time in the hotel and send them personalized offers to prompt the action;
⇒ It is easier to plan housekeeping, besides, when the beacon registers that the guest is inside, it can offer them to order some food or drinks;
⇒ When the guest is leaving the hotel, send him/she a grateful message or ask for a feedback;
⇒ Gather quests’ meal preferences and offer them highly personalized service in restaurants and cafes.
Entertainment is the industry of huge variety of possibilities for innovative technologies. At a glance, sports matches, festivals, museums and galleries have a little in common, nevertheless, all of them pursue the function of entertaining. iBeacon technology transforms the industry and offers mobile and interactive engagement between customers and staff members:
⇒ Engage the visitors of galleries, museums and zoos with the informative content when they approach a certain object of interest. Give them the possibility to know when the piece of art was created and by whom, interesting facts about unique nature species and their names;
⇒ Set the possibility of interactive maps and simplify the navigation and seat finding during sports events and concerts;
⇒ Passing by cinemas, theatres and galleries a person receives a notification about the nearest showtime or current events guide;
⇒ Approaching a stadium or concert hall automatically display the electronic ticket and make the passing more convenient and safe.
Thus, iBeacons have strongly entered the global IoT environment and gave their contextual capabilities and massive local opportunities for world industries. From purely marketing ideas in retail iBeacons turned to accomplish highly-demanded business needs in education, tourism and hospitality, banking and so on.