Native vs Cross-platform App Development

Native vs Cross-platform App Development: what to choose?


Traditionally, there are 3 choices to develop the mobile app:


• Native


• Cross-platform


• Web 


The difference between native mobile app and web app you can find in one of our previous articles. Among the principle advantages of the native mobile app, we’ve highlighted the ability to use device-specific hardware. Thus, native apps can take pros of the latest technologies available on mobile devices such as camera, GPS, Bluetooth and more.


Today, our goal is to define the differences between native and cross-platform app development.


Let’s distinguish what these notions stand for.


Native mobile app is an application designed for use on a particular platform or device. Building native application means using the native language Objective-C/ Swift on iOS, and Java on Android.


Cross-platform app is an application developed for all platforms at the same time, using language (HTML, CSS, JavaScript and other) that is not native to any device’s OS.


Native vs. Cross-platform app development


These two approaches have both the benefits and limitations. Let’s browse through them.

native vs cross-platform app development

Native vs. Cross-platform app development: who’s the winner?


Choose cross-platform app development if :


• your app has a limited functionality, such as listing and showing news content;


• you need an application with limited length of life (e.g. an app for event promotion);


• your application does not require the use of mobile hardware (e.g. camera, geolocation, microphone, etc.) or integration of new complex technologies (e.g. AR/VR);


• you don’t need a specific user interface that is unique for each platform;


• your app doesn’t process complex data and sizeable audio/video content.


Choose native app development if :


• your application requires the access to mobile hardware (e.g. camera, geolocation, Bluetooth, microphone, etc.);


• you want to integrate innovative technologies in your app;


• your app is complex and should process image, audio or video content;


• you’re concerned of user interface: you want your app users to operate with familiar to them platform infrastructure/ navigation;


• you want swift and fluid user interface with no sluggish screen response.


In a Nutshell…


With the pros and cons of each development approach, we at ElateSoftware still opt for native app development. We strongly believe that nobody has time for bad user experience: neither the customer nor the users of their app. Native approach is what makes the difference. It gives the users those opportunities that they expect to see in a downloaded app.


In case you consider native vs cross-platform app development on the basis of budget considerations, we’d rather advice you to get down with one platform first. When your app would prove its efficiency on one market, you could flawlessly hire the developers for making the app for another platform and enhance at once the existing one.


If you still have doubts about native vs cross-platform app development for particularly your business, you can always contact us. We can help you with a detailed consultation.



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