Mobile applications development trends in 2018
Modern person cannot imagine his life without a smartphone. On average people spend about 5-6 hours a day working with a smartphone, while in mobile application stores there are about 6.6 million different applications. Therefore, many companies now understand that a mobile application is not just an additional investment, but rather a necessity. Mobile applications help not only better understand the desires of customers, but also increase sales. Biggest trends in the development of mobile applications in 2018 will be based on the trends of recent years, but there are several new trends.
Let’s look at the main trends of mobile development in 2018.
1. Internet of Things (IOT)
The Internet of things is developing slower than expected, in many aspects this is due to the fact that the sensors should be built into household appliances or other devices that you use in everyday life. However, applications that can remotely turn on the kettle or close the door, if you forget, are becoming more popular.
2. Augmented Reality / Virtual Reality Apps
If you’ve been following trends for the past two years, you’ve probably heard about AR / VR. This is not a new trend in IT, but in 2018 it should become one of the main and most popular areas of development. Augmented reality (AR) completely changes the perception of ordinary applications and games, making them more realistic, exciting and compelling. AR technology in mobile applications in 2018 will receive a new impetus in development. For example, Microsoft promises to blow up the mass market with its AR-applications.
AR will start to go beyond entertainment and games. The AR market will focus on such industries as retail, healthcare, engineering and real estate. Virtual Reality technologies will be more focused at the game and events.
3. Artificial Intelligence
AI has the capability to transform both consumer-facing and enterprise app development in 2018. Most developers will leverage AI technologies to enhance mobile app’s capabilities and user experience. AI will further help developers to make apps that can be used as a robust tool to access real-time insights through machine learning technologies, advanced analytics, and cognitive interfaces.
In 2017 there was a sharp rise of the mobile in Asia. Most installed applications came with games. In addition, they are already the most popular category in both mobile application stores. In 2018, games should become even more spectacular, brighter and more attractive partly due to the introduction of AR / VR technologies.
5. On-demand applications
In 2017 mobile on-demand application became very popular, as it facilitates our life by automating part of daily tasks such as ordering pizza, taxi, cleaning, drivers. We can take advantage of such application at any convenient place with minimal time involved. Some of these applications are: Airbnb, Grubhub, Peapod and Uber.
6. Accelerated mobile pages
Google has made it easier for developers to make web pages accessible on various devices seamlessly and quickly by launching the AMP project. A developer can also use AMP to increase visitors, accelerate content replacement, enhance ad visibility, and facilitate mobile search. With AMP, the page loads much faster on the user’s smartphone, reducing the bounce rate.
Chatbots is one of the fastest growing technologies. In 2018, about 65% of US consumers will interact with chatbots. Chatbots, together with the mobile application, improve interaction with customers, and also increase sales.