In 2019, the number of smartphone users is predicted to hit the 2.5 billion mark. The growth of mobile apps will make mobile development one of the most dynamic and competitive sectors.
Today, we will speculate about the future of mobile dev in the following year by taking a look at the most promising tendencies.
Mobile App Development in 2019: What are the Perspectives?
In mobile application development, the rules of the game change faster than software updates get released. As user expectations to app security and privacy grow, this year will make adjustments to mobile advertisers’ activities along with activities of publishers and app developers.
For mobile developers, it’s now more urgent than ever to catch user attention by retaining positive app user experience. The readiness for changes has become the main component of well-thought mobile promotion a while ago.
We won’t discuss such trends as blockchain, cryptocurrency, ar and vr, or Apple beacons technology. Instead, we will highlight universal mobile technologies one needs to implement to reap profits in 2019.
Current Mobile App Technology Trends: Android Instant Apps
The idea of instant Android apps introduced by Google in 2016 finally gains momentum. Thanks to this technology, users can get access to application functionality without downloading it. The benefit for users is obvious: the ‘try before you buy’ method spares them from reading reviews and experience app features first-hand.
GooglePlay plans to save space on smartphones in this way. But one of the problems here is that instant apps work correctly only with apps that don’t have ‘heavy’ graphics. One can hardly successfully experiment with ‘heavy-weight’ games.
Another matter of hot debates is how instant app integration will affect advertising monetization. They can increase the level of engagement at particular app levels but might negatively impact user retention. That is, if there’s no necessity to install an app, users might not go back.
Low app access barriers and the ‘try before you buy’ approach can diminish occasional downloads along with the number of users who dropped the app. So, if you have an app with a simple logic that requires little space, try testing instant apps.
New Trends in Mobile App Development: AI, Machine Learning, and IoT
App revenue from Artificial Intelligence (AI) constantly grows and by 2025, it will exceed $100 billion. According to the Gartner’s research, 200 largest companies in the world actively implement it by relying on machine learning data.
Mobile applications can use AI to understand user behavior and provide them with more personalized recommendations. Thanks to machine learning based on the provided data, business owners can automate tasks to exclude human factor and analyze the data array with minimum human intervention.
The AI-based fitness app Lark is a perfect example. This smart program is integrated with a chatbot that tracks physical activity and collects user data about day’s routine, eating habits and gives recommendations from leading health and nutrition experts.
Machine learning will be highly demanded in healthcare, logistics, IT, education… In essence, in every domain that is rich in unstructured data. And App development on AI spares support teams from routine tasks since a chatbot can respond to all typical requests.
Another example is the AlphaGo game app based on the common principles of machine learning. At the time, this app managed to beat its best player! During the app’s development, the authors used the most elementary playing theory in such kind of games. At some point, the app reached the highest skill level independently studying the sessions of professionals.
Currently, the AlphaGo development team is planning to implement the AlphaGo experience in the field of medical diagnosis.
Meanwhile, the Internet of Things (IoT) keeps gaining momentum. For those who still don’t know what IoT is, this technology organizes the network of ‘smart’ devices to ensure constant data exchange between them via the internet. With the latest developments in the IoT domain, users can manage this process right from their mobile or wearable devices.
To meet various user needs, intellectual software is a must. Home appliance sensor control, remote control, automation, and monitoring – IoT is capable of performing all this!
In 2019, the development of mobile apps for IoT will become even more sought after. The market will inevitably require high performance, minimum financial costs, and enhanced data protection. Healthcare is expected to become the industry with the highest demand for IoT.
Latest Mobile App Development Trends: Personalization and GDPR
The research by IAB showed that different apps have different peak times for user engagement. Thus, ‘one-size-fits-all’ advertisements won’t work here. For advertisers, it’s important to attract user attention at the time of their highest engagement by allowing them to control the level of personalization.
In 2019, personalization is as important as privacy. According to the research by Salesforce, 65% of users believe that personalization increases their loyalty to a company. At the same time, users value data privacy.
This fact caused controversies in the online ecosystem; large companies, such as Google or Facebook, requested personal data to ensure ‘more quality user experience’. But GDPR rules now bind business owners to explain to users how and for what purposes their companies collect and process user data (such as mobile payment info, and the like). This is done to give users choice: opt out of cookie collection or allow the system to get to know them better.
Developers are positive that GDPR won’t harm personalization in any way and will stay the actual trend in 2019.
Future Mobile App Industry Trends: From Complexity to Simplicity in UX
Simplified UX helps users quickly navigate an app and find what they need. Mobile app design must ‘anticipate’ user behavior, be minimalistic, and consider swiping gestures to ensure an integral experience for users. With the development of Google Pay and Apple Pay, it becomes advisable to add the possibility of virtual card payments.
Remember notorious redesign of the Snapchat augmented reality app. A while ago, the developers changed the recognizable interface of its app by providing more space for user content and ads. The reaction of users to that change was dreadful; most of them stated that the new Snapchat was more difficult to use and then signed a petition to return the good old design.
Finally, the Snapchat team had to get things back the way they were. Thus, Snapchat made a step back from the point of design but managed to retain user loyalty.
With no doubt, mobile apps will keep paving their way to simplicity, which will arguably become one of the most promising trends in 2019.
Mobile apps already became part of our daily life. As in the case with augmented and virtual reality, the above trends show that there’s always the room for innovation. Explore tendencies, set goals, invent new software solutions for mobile devices, and success will accompany you!