Do I need geolocation in mobile app?


Today, mobile applications make good use of geolocation. For some of the apps, it is the main feature, others use it as additional functionality to extend their service. In both cases, geolocation opens many doors for any kind of businesses, making it more useful and interactive.

Some of the industries where geolocation is used most common are:

Travel industry

It’s hard to imagine the travel app without such features, as travel itinerary generator or geo-tracking service. The users expect the app to quickly track their location and fetch results. Whether it a creation of a travel route or checking out a hotel, café or nearby attraction it’s all made with the help of geolocation in app. The apps that managed to onboard the users and made them stick for a long time are: Airbnb, TripAdvisor, HotelTonight, etc. Social & dating industry It all has begun with social app Foursquare that put geolocation technology at the center stage. Today, Instagram, Periscope, and others have largely integrated the functionality in their apps too. A huge part of the market has been recently occupied by the dating apps that provide the users with the feature to find dates nearby. The geolocation trend became the point of focus for popular dating apps Tinder and Badoo.

Health & fitness industry

Health & fitness apps are in fashion today; they are actively designed for both smartphones or wearable devices. Geolocation functionality here helps to track running or any other activity and follow the daily progress. Most famous apps here are Moves, Runtastic, and RunKeeper.

Gaming industry

Pokémon Go once and for all changed the gaming industry. This AR game was the first one that forced the users to go out and explore the surroundings. And there is no sign of stopping the growth of the games based around location.

E-commerce industry

Geolocation is not new in the e-commerce business. In order to make the app more engaging and impactful, entrepreneurs offer location-based content and in-store navigation straight inside their apps.

Geolocation feature in the e-commerce mobile app often overlaps the retailers’ marketing policy. Such technologies as GPS and Beacons have largely contributed to it. How is geolocation integrated into the app? In order to integrate the geolocation feature in your app, we need 2 ‘components’: location services and maps. Location services, in turn, can be also divided into 2 categories: outdoor and indoor (eg.: Beacon) geolocation technologies.

Among the most widespread services to determine the outdoor geolocation are:


All modern smartphones come with GPS chip inside. To receive the information about user’s location it uses the satellites’ data. Although the chip collects the information from at least 4 satellites, it doesn’t guarantee 100% accuracy.

Cell ID

Let’s imagine your smartphone doesn’t have GPS or for some reasons it’s unavailable. Then you can use the cell ID to determine the customer’s exact location.


WiFi determines the user’s location similar to the way the cell ID does it. Still, WiFi is more precise (2 meters accuracy) as it covers smaller areas. Once the location is captured, we use some map kit framework, like Google maps, to put it on a real map.

At long last, you should understand that geolocation feature is not limited to the suggestion of popular restaurants nearby. Its use has expanded far beyond it in a while. You just got to think what location-related experience you want to offer to the users.

Which apps can’t survive without geolocation functionality? Of course, those that are used for getting geographical bearings, searching objects around, plotting a route and others. The others integrate geolocation feature in order to expand the app’s functionality and offer advanced experience to their users. If you want to incorporate geolocation service into your mobile app, we at ElateSoftware can help you with it. In our portfolio, we have successful solutions of integration all location-based services into the apps for any kind of businesses. Contact us to rocket the market with a user-friendly mobile app that would meet all the requirements of a sophisticated audience.